Predatory Pricing: Any Price That's Better Than Mine
Published Saturday, July 01, 2006 by Technology Monster | E-mail this post| Amidst the endless discussion about Google Checkout, some are trotting out predatory pricing accusations because the company is willing to take a loss on each transaction in order to drive advertising sales. But does this qualify as predatory, or is this the standard definition of a loss leader? What people are concerned about is the hypothetical case in which a company drives the competition out of business, and then raises prices dramatically. |